My design work at the University of North Carolina at Chapel Hill canvases multiple departments and programs: Music, History Economics, World View and Environment, Health and Safety. I have worked to help promote events, create publications, marketing materials, print and digital signage, space planning and utilization for the departments listed.
World View is a center within the campus of the UNC Chapel Hill. The center focuses on providing high-quality global education professional development and resources for teachers K-12 and community college professors in North Carolina. As a communication specialist, I created several marketing pieces for programming throughout the year.
As the Interim Communications Director, for the Music Department at UNC Chapel Hill, I was responsible for the creation of web, marketing, publication and performance materials for the department.
One project that I enjoyed creating, was a logo the chair of the Music department wanted to gain overall exposure for the department but to also represent the study body. This logo would be used as a sticker for students to place on their book bags, laptops, instrument cases, etc.
The African American History Month Lecture is annual program, in honor of Black history month, presented by UNC’s Department of History. For two consecutive years, I designed the program, and marketing materials needed for this occasion. All designs are based from the message presented by the guest speaker.
In my current position, Admin in the Economics Department, I am using design to improve and inspire the lives of the faculty, staff and the thousands of students, who walk through the halls of Gardner Hall. I am responsible for the managing the department’s web presence, digital signage, eblast newsletter, print signage, print newsletters and print marketing materials.
The Shuford Program in Entrepreneurship is an interdisciplinary program in UNC’s College of Arts and Sciences that teaches students to analyze a problem using the five concepts of design thinking: empathize, define, ideate, prototype and test. These five core concepts can be applied to any problem, situation or discipline. The Director of the program, Bernard Bell, wanted to rebrand the program with 3 main objectives in mind: 1) branding that represented the energy and growth of the student body, as well as the program; 2) increase and diversify student enrollment, and 3) increase the program’s donor base. With his budget in mind, I created the strategy for the rebrand process that would be implemented over several phases.
The first phase would address the physical space of the Shuford program. I wanted to focus on what these stakeholders saw both before and after they entered the space. Without change, the entrance blended into the hallway and many students missed it all together. I wanted to redirect the traffic in the hallway by grabbing their attention with color, signage and imagery. This was achieved by painting the exterior wall with a bold color, adding the university logo on the outside of the suite, and adding a gallery just inside the entrance displayed the activity of the program.
The second phase focused on creating a tagline that captures the programs’ momentum to be used on website, social platforms and future marketing materials. The third phase targeted designing printed marketing materials to engage the following stakeholders: donors, prospective students, parents, other departments on campus and the community outside of UNC. Due to timing and budget constraints only the first phase has been implemented to date. The first phase was completed before Bernard’s prospective student and parent’s night, which was a huge success, increasing student enrollment for the Spring of 2019.