Biogen is a neuroscience research company based in Cambridge, MA with locations world-wide, that develops innovative therapies for people living with serious neurological and neurodegenerative diseases.
I created PowerPoint presentation for a Program Manager to present strategy and timeline for a project launch, (content was altered for display).
My design work at the University of North Carolina at Chapel Hill canvases multiple departments and programs: Music, History Economics, World View and Environment, Health and Safety. I have worked to help promote events, create publications, marketing materials, print and digital signage, space planning and utilization for the departments listed.
World View is a center within the campus of the UNC Chapel Hill. The center focuses on providing high-quality global education professional development and resources for teachers K-12 and community college professors in North Carolina. As a communication specialist, I created several marketing pieces for programming throughout the year.
As the Interim Communications Director, for the Music Department at UNC Chapel Hill, I was responsible for the creation of web, marketing, publication and performance materials for the department.
One project that I enjoyed creating, was a logo the chair of the Music department wanted to gain overall exposure for the department but to also represent the study body. This logo would be used as a sticker for students to place on their book bags, laptops, instrument cases, etc.
The African American History Month Lecture is annual program, in honor of Black history month, presented by UNC’s Department of History. For two consecutive years, I designed the program, and marketing materials needed for this occasion. All designs are based from the message presented by the guest speaker.
In my current position, Admin in the Economics Department, I am using design to improve and inspire the lives of the faculty, staff and the thousands of students, who walk through the halls of Gardner Hall. I am responsible for the managing the department’s web presence, digital signage, eblast newsletter, print signage, print newsletters and print marketing materials.
The Shuford Program in Entrepreneurship is an interdisciplinary program in UNC’s College of Arts and Sciences that teaches students to analyze a problem using the five concepts of design thinking: empathize, define, ideate, prototype and test. These five core concepts can be applied to any problem, situation or discipline. The Director of the program, Bernard Bell, wanted to rebrand the program with 3 main objectives in mind: 1) branding that represented the energy and growth of the student body, as well as the program; 2) increase and diversify student enrollment, and 3) increase the program’s donor base. With his budget in mind, I created the strategy for the rebrand process that would be implemented over several phases.
The first phase would address the physical space of the Shuford program. I wanted to focus on what these stakeholders saw both before and after they entered the space. Without change, the entrance blended into the hallway and many students missed it all together. I wanted to redirect the traffic in the hallway by grabbing their attention with color, signage and imagery. This was achieved by painting the exterior wall with a bold color, adding the university logo on the outside of the suite, and adding a gallery just inside the entrance displayed the activity of the program.
The second phase focused on creating a tagline that captures the programs’ momentum to be used on website, social platforms and future marketing materials. The third phase targeted designing printed marketing materials to engage the following stakeholders: donors, prospective students, parents, other departments on campus and the community outside of UNC. Due to timing and budget constraints only the first phase has been implemented to date. The first phase was completed before Bernard’s prospective student and parent’s night, which was a huge success, increasing student enrollment for the Spring of 2019.
Working with this organization since inspection in 2009, The George Shirley Vocal Competition is an annual competition focusing on preserving African American Vocal Repertoire. The competition, held at The University of Michigan, welcomes vocal talent ages 14-32 and African American composers 18-35. And it offers singers and composers the opportunity to work with and receive feedback from world-renowned judges, including George Shirley (which the competition is named after).
My work with this organization includes, brand management of website, social and content development; project and event management; photography and videography direction, and visual design to publicize events, lectures, fundraisers, concerts, festivals and competitions. I have assembled and managed a team of designers, developers, content strategists, photographers and videographers to create, build and maintain the brands for all of the programming for this organization.
ReDefine Fitness, a start-up fitness and wellness company based in Washington, DC., needed branding materials to represent their vision. I created a series of pieces for the company; logo, a website, 4-panel company brochure, t-shirt design, business cards, flyer and a full-color magazine advertisement. All of the pieces had various uses, but all were designed to create a consistent image for the new company.
Located in Washington, DC, The Duke Ellington School of the Arts is a high school with full academic courses in art education: Dance, Literary Media and Communications, Museum Studies, Instrumental or Vocal Music, Theatre, Technical Design/Production, and Visual Arts.
I support the Vocal Music department in creating marketing materials for their Fall and Spring programming. The highlighted pieces in this series are from past productions. Also created a logo for The Sophisticated Ladies of Duke Ellington School of the Arts, a female vocal ensemble. This logo is applied on marketing materials, website, Facebook, jackets, duffel bags, and various swag pieces.
RyOne, Inc., a Washington, DC based company with a focus of web development, web and mobile applications, and other digital software solutions, needed a website redesign. I managed a team of developers, UX Designers, Visual Designers and Content strategist through the process of creating a new website for the company. The goal and challenge was to achieve a (out-of-the-box) product that represented the company, while working on client facing work. This project highlights the project management role that I execute for this organization.
Synergy Fitness for Her is a complete health and wellness gym for women located in Durham, NC. Synergy supports other local nonprofits in the community by donating some of the class proceeds to the organizations. I created marketing materials to advertise these monthly donation drives.
XO Communications, provides high-quality IP and Ethernet networks that customers rely on for their domestic and international communications. XO was in need of a design for their employee intranet. I created the web layout for their internal HR intranet.
Videmus, a non-profit arts organization, led by Dr. Louise Toppin, focuses on educating and promoting repertoire of African American, women, and under-represented composers. I have worked with Videmus, since 2004, on building brands for multiple projects and programming. Brand management and design for Videmus includes: Album design for musicians, website design and management, print and publication design and project management.
Since 2003, I’ve worked with Faith-based organizations in developing design for branding and logo design, web development, and print, marketing and publication design. The pieces displayed is a small sample of my work in this industry.
I am instrumental in setting strategy for structure, process and development for these organizations in areas of technology and communication making the flow of information easier for leaders to disseminated, staff to implement and members to be informed.
I work with various vendors on establishing contracts for membership databases, commercial printing and utilization, web hosting and maintenance.
I have worked with the following faith-based organizations:
Christian Life Church, Manassas, VA
First A.M.E. Church, Manassas, VA
Fourth Presbyterian Church, Bethesda, MD
Grace Redemption Family Worship Center, Manassas, VA
Kyles Temple AME Zion, Durham, NC
Mt. Oni Baptist, Ruther Glen, VA
New Fellowship Baptist Church, Manassas, VA
The Word Church, Ashburn, VA