Biogen is a neuroscience research company based in Cambridge, MA with locations world-wide, that develops innovative therapies for people living with serious neurological and neurodegenerative diseases.
I created PowerPoint presentation for a Program Manager to present strategy and timeline for a project launch, (content was altered for display).
My design work at the University of North Carolina at Chapel Hill canvases multiple departments and programs: Music, History Economics, World View and Environment, Health and Safety. I have worked to help promote events, create publications, marketing materials, print and digital signage, space planning and utilization for the departments listed.
World View is a center within the University of North Carolina at Chapel campus, that is focused on providing high-quality global education professional development for teachers who teach K-12 and community college in North Carolina. As a communication specialist, I created several marketing pieces for programming throughout the year.
As the Interim Communications Director, for the Music Department at UNC Chapel Hill, I was responsible for the creation of web, marketing and publication materials for the department. The chair of UNC’s Music department wanted a logo that represented the student body of the department. She wanted a logo that could be used as a sticker for students to place on their book bags, laptops, instrument cases, etc. to help gain exposure for the department.
The African American History Month Lecture is annual program, in honor of Black history month, presented by UNC’s Department of History. For two consecutive years, I designed the program, and marketing materials needed for this occasion. All designs are based from the message provided by the guest speaker.
In my current position, Admin in the Economics department, I am using design to improve and inspire the lives of the faculty, staff and the thousands of students, who walk through the halls of Gardner Hall. I am responsible for the managing the department’s web presence, digital signage, eblast newsletter, print signage, print newsletters and print marketing materials.
The Shuford Program in Entrepreneurship is an interdisciplinary program in UNC’s College of Arts and Sciences that teaches students to analyze a problem using the five concepts of design thinking: empathize, define, ideate, prototype and test. These five core concepts can be applied to any problem, situation or discipline. The Director of the program, Bernard Bell, wanted to rebrand the program with 3 main objectives in mind: 1) branding that represented the energy and growth of the student body, as well as the program; 2) diverse and increasing student enrollment, and 3) increasing the program’s donor base. With his budget in mind, I created the strategy for the rebrand process that would be implemented over several phases. The first phase would address the physical space of the Shuford program. I wanted to focus on what these stakeholders saw both before and after they entered the space. Without change, the entrance blended into the hallway and many students missed it all together. I wanted to redirect the traffic in the hallway by grabbing their attention with color, signage and imagery. This was achieved by painting the exterior wall, adding the university logo on the outside of the suite, and adding a gallery wall that visually displayed the activity of the program. The second phase focused on creating a tagline that captures the programs’ momentum to be used on website, social platforms and future marketing materials. The third phase targeted designing printed marketing materials to engage the following stakeholders: donors, prospective students, parents, other departments on campus and the community outside of UNC. Due to timing and budget constraints only the first phase has been implemented to date. The first phase was completed before Bernard’s prospective student and parent’s night, which was a huge success, increasing student enrollment for the Spring of 2019.
Working with this organization since inspection in 2009, The George Shirley Vocal Competition is an annual competition focusing on preserving African American Vocal Repertoire. The competition, held at The University of Michigan, welcomes vocal talent ages 14-32 and African American composers 18-35. And it offers singers and composers the opportunity to work with and receive feedback from world-renowned judges, including George Shirley.
My work with this organization includes, brand management of website, social and content development; project and event management; photography and videography direction, and visual design to publicize events, lectures, fundraisers, concerts, festivals and competitions. I have assembled and managed a team of designers, developers, content strategists, photographers and videographers to create, build and maintain the brands for all of the programming for this organization.
ReDefine Fitness, a start-up fitness and wellness company based in Washington, DC., needed branding materials to represent their vision. I created a series of pieces for the company; logo, a website, 4-panel company brochure, t-shirt design, business cards, flyer and a full-color magazine advertisement. All of the pieces had various uses, but all were designed to create a consistent image for the new company.
Located in Washington, DC, The Duke Ellington School of the Arts is a high school with full academic courses in art education: Dance, Literary Media and Communications, Museum Studies, Instrumental or Vocal Music, Theatre, Technical Design and Production, or Visual Arts. I support the Vocal Music department in creating marketing materials for their Fall and Spring programming. The highlighted pieces in this series are from past productions.
RyOne, Inc., a company based in Washington, DC needed a website redesign. I managed a team of developers, UX Designers, Visual Designers and Content strategist through the process of creating a new website for the company. The goal and challenge was to achieve a (out-of-the-box) product that represented the company, while working on client facing work. This project highlights the project management role that I execute for this organization.
Synergy Fitness for Her is a complete health and wellness gym for women located in Durham, NC. Synergy supports other local nonprofits in the community. They encouraged members to support their community efforts by having monthly drives for a selection business. The pieces in this collection are the marketing collateral I created for Synergy to advertise monthly drives to selected organizations.
XO Communications, provides high-quality IP and Ethernet networks that customers rely on for their domestic and international communications. XO was in need of a design for their employee intranet. I created the web layout for their internal HR intranet.
Videmus, a non-profit arts organization, led by Dr. Louise Toppin, focuses on educating and promoting repertoire of African American, women, and under-represented composers. I have worked with Videmus, since 2004, on building brands for multiple projects and programming. Brand management for Videmus includes, website, social and content development; project and event management; photography and videography direction, and visual design to publicize events, lectures, fundraisers, concerts, festivals and competitions. I have assembled and managed a team of designers, developers, content strategists, photographers and videographers to create, build and maintain the brands for all of the programming for this organization.
As the Director of Publications, for Fourth Presbyterian Church, located in Bethesda, MD, I was responsible for supporting all ministries in the church graphically. I designed the monthly newsletter, annual report, digital and print signage, brochures, flyers, posters, newspaper advertisements and bulletins. I also was instrumental in several website redesigns and the creation of a communication policy for the organization.
The Word Church
Mt. Oni Baptist
First A.M.E. Church
Kyles Temple AME Zion
Christian Life Church
Grace Redemption Family Worship Center